The beloved donut-inspired coffee is officially on shelves, and it’s deliciously easy to find. To spotlight The Original Donut Shop’s new bagged coffee, we created a series of fully animated out-of-home billboards. For this project, we used key elements from the existing campaign and reimagined them in motion bringing the brand’s personality to life in a bold, new way.

VP: Emily Moore CD: Elisabeth Wild/Sarah Black CW: Alissa Woodward